Website Relaunch
for startups and
medium-sized brands
Website Relaunch
for startups and
medium-sized brands
From strategy to go-live: As a website agency from Cologne, we develop website relaunches that combine brand, story, and technology – built modernly with Headless CMS and Next.js, thoughtfully narrated and AI-ready for visibility on Google and in LLMs like ChatGPT, Claude & Co.
When the brand website lags behind
Whether after a rebranding, during a growth phase, or because the site simply no longer works – sooner or later the same question arises: Does our website still clearly represent what we stand for?
Many websites have grown over the years. Content, functions, and tools are added while structure, design, and technology do not consistently keep up. The result: slow loading times, a backend that nobody likes to use, and a site that feels more like a business card than a brand.
A strategic website relaunch creates clarity here. It combines positioning, design, and modern web technology into a site that is fast, easy to maintain, and discoverable – by people and machines.
Branding & digital design from a single source
As a boutique agency for branding and brand design, we accompany companies from positioning to digital identity. Our strength lies in the connection of brand and digital design. We always think of brand design in the context of websites and digital systems – this way we develop solutions that work and scale in the long term. Our focus is on companies that are growing, changing, or repositioning themselves. With ambition, substance, and the desire to achieve something meaningful.
From strategy to launch
We design websites that grab your audience's attention, pique interest, and stay memorable, keeping folks inspired and talking.
Strategy
Understanding comes first. We analyze the existing website, target groups, content, and the SEO baseline - and define what the relaunch needs to achieve.
From this emerges a clear foundation: information architecture, page structure, and a concept that brings together brand and business goals.
Design & Story
Based on the strategy, we develop a digital design system and storytelling that guide through the page.
We design websites as an experience, not as a list of links – with thoughtful user guidance, unique visual language, and interactions that make content come alive instead of just being stored.
Build & Launch
We implement the relaunch technically clean – performant, scalable and easy to maintain.
With a modern headless stack of Next.js and Storyblok or Sanity, we build websites that load quickly, achieve good Core Web Vitals and are optimized for search engines and LLMs from the start.
Our services at a glance
Our services do not follow a fixed template, but rather your needs. Depending on the initial situation, we accompany you from the concept to the go-live – always with the aim of creating a website that is fast, easy to maintain, and can be found.
Success stories,
that speak for themselves
that speak for themselves
From SaaS scaleups to traditional craftsmanship - these relaunches show how we combine strategy, design, and modern web technology.
Good to know
Key answers regarding the process, your investment, and the path to your new website.