Good Brands for the
Good Missions
Good Brands for the
Good Missions
From positioning to the design system: As a branding agency from Cologne, we develop strategically based brands and digital brand design systems from a single source – for startups, scaleups, impact brands, and companies that want to unfold impact and meaning.
Strategic branding as your North Star
Whether when founding, during growth phases, or before a website relaunch – sooner or later the same question arises: Does our brand really hit the core of what we stand for?
Especially in early phases, brands often emerge pragmatically. Later, teams, offerings, and touchpoints grow, while positioning, brand design, and corporate design do not consistently keep pace. The blur becomes especially visible in the digital space.
Strategic, digital-first branding provides orientation here. It connects positioning, visual identity, and digital implementation into a consistent brand system – clear, distinctive, and designed to have a long-term impact.
Branding & digital design from a single source
As a boutique agency for branding and brand design, we accompany companies from positioning to digital identity. Our strength lies in the connection of brand and digital design. We always think of brand design in the context of websites and digital systems – this way we develop solutions that work and scale in the long term. Our focus is on companies that are growing, changing, or repositioning themselves. With ambition, substance, and the desire to achieve something meaningful.
From meaning to impact
Our process translates attitude and positioning into design systems and digital brand experiences.
Purpose
From Vision to Strategy
It all starts with understanding. Together, we sharpen the brand's purpose, positioning, and key messages.
We analyze the market, target groups, and context, and translate vision and ambition into a clear strategic foundation.
The result: Orientation. For decisions, for communication, and for everything that follows.
Design
From strategy to identity
Based on the strategy, we develop a visual identity that shows attitude and creates recognition.
Brand design, corporate design, and design systems are always created with a view to their application - especially in the digital space.
For us, design is not an end in itself, but the precise translation of strategy and purpose into form, color, typography, and structure.
Impact
Identity becomes Impact
Brand unfolds its impact where people encounter it. Today, this is primarily the digital space.
We think branding consistently further - in digital touchpoints, websites, interfaces, and applications.
This creates a consistent brand experience that builds trust, provides orientation, and carries long-term.
Our services at a glance
Our services do not follow a fixed modular system, but your needs. Depending on the starting point, we accompany companies from strategic brand development to digital implementation – always with the aim of creating clarity and unleashing impact.
Success stories that speak for themselves
From building new brands to evolving established companies – the following projects show how we connect strategy, design, and digital execution.
A SaaS Scaleup that rethinks the energy market.
Website Relaunch for Previse Systems
Climate-friendly housing for Bonn. Branding for the future.
Branding and website for SEG Bonn
Good to know
The most important answers about the path to your new brand.