SENS – A Visual Language for Change

SENS Consulting guides organizations through transformation and change processes. The challenge: how do you create a brand identity for a consultancy that stands out in a sea of safe, corporate sameness – while still being taken seriously?

As a branding agency, we developed a visual identity built on a single idea: movement. Change isn't static, and neither should the brand be. The logotype features bold letters cut off mid-movement, capturing the dynamic nature of transformation. Custom morphing shapes move from complexity to clarity – a visual metaphor for the work SENS does with their clients.

The result is a distinctive brand identity that embodies change rather than just talking about it. It proves that branding for B2B services doesn't have to be boring – serious and bold can go hand in hand.

This project was developed as a concept and was not realized.